From studying journalism to marketing financial software
At the beginning of my career, I studied journalism because I loved writing and communications in general.
By a stroke of fate, I found myself moving from news communication to corporate communications, where I worked as a communications specialist in a commercial bank.
That role enabled me to explore facets of the marketing world, such as campaigns and events. I discovered that I love marketers' dual natures (analytical and creative) and the numerous hats they wear. That's how I decided to focus on a marketing career.
I orchestrate marketing activities to generate more leads
As an operational marketer, my main responsibility is to generate more leads.
In order to do that, I manage different types of activations, such as: clients' events, webinars, tradeshows, digital campaigns, etc. I aim to create as many efficient touchpoints with prospects and clients as possible, in order for my sales colleagues to better serve their needs.
This role allows me to interact with different parties internally and externally as I need to orchestrate various efforts from several teams to make an event or a digital campaign come to life.
Meeting inspiring success stories
I believe that each and every one of us is a success story. And I love that I get to work and meet many people from diverse backgrounds in my current role.
Whether it is a new prospect or an old colleague, meeting, conversing and working with motivated people motivate me to go further and aim higher.
Always take on new challenges
I once read that if someone offers you a new opportunity, take it and you will learn how to do it later.
I am telling you this to advise you not to be afraid of new challenges. As a perfectionist, I am often worried of not being up to expectations; but that should not stop me (or you, dear reader) from taking on new challenges.
Believe in yourself, ask for help, learn new skills, and do not believe that imposter syndrome. This is how you grow and advance in your career.
I almost doubled marketing events in one year
I started my current role in 2023. It was a busy year with 8 marketing events successfully completed.
Little did I know that, in retrospect, 2023 would be a calm year as I would be executing 15 events the next one.
